When selecting the right paper bags for packaging, one of the most important but often ignored factors is the GSM (grams per square meter) of the paper.
At Adeera Packaging, we regularly help leading brands, restaurants, retailers, and e-commerce companies choose the best paper bag strength for their specific needs. Whether you’re ordering food-grade paper bags, retail carry bags, or industrial paper sacks, this guide will help you make informed, cost-effective, and sustainable choices.
This guide covers the following:
- What is GSM in paper?
- Why GSM matters in packaging
- How to select the right GSM for your application
- Common mistakes to avoid when choosing GSM
- Why Adeera Packaging is your trusted paper bag partner
What is GSM in Paper Bags?
GSM stands for Grams per Square Meter, a standard unit used to measure the thickness and weight of paper.
In simple terms:
- Lower GSM means lighter, thinner paper
- Higher GSM means thicker, stronger paper
Here’s how GSM generally relates to paper bag usage:
- 40–60 GSM: Used for light applications such as bakery wraps, butter paper, and inner food liners
- 70–90 GSM: Ideal for food delivery bags, small retail bags, and takeaway packaging
- 100–150+ GSM: Suitable for premium packaging, heavy grocery bags, and industrial items
At Adeera, we use only high-quality kraft, MG, and food-safe papers that are carefully matched with the correct GSM to ensure durability and compliance with packaging standards.
Why GSM Matters in Packaging
Choosing the wrong GSM can negatively impact your product quality, cost, and brand image. Here’s how:
If GSM is too low:
- The paper bag may tear or break under weight
- Greasy or moist food can leak through the paper
- The bag may collapse or lose its shape, creating a poor customer experience
If GSM is too high:
- You may pay more for thicker paper than needed
- Higher paper weight adds to shipping and storage costs
- Using more material can reduce the environmental sustainability of your packaging
By choosing the right GSM, you balance performance, cost-efficiency, and eco-friendliness.
Recommended GSM Based on Packaging Type
For Food Packaging
- 50–60 GSM: Best for dry foods like sandwiches, bakery items, and snacks
- 70–90 GSM: Suitable for oily foods such as burgers, fries, and curries, especially with grease-resistant lining
- 100–120 GSM: Ideal for heavy food parcels and combo meal boxes, usually with handles or reinforced bottoms
All of Adeera’s food-grade bags are certified with BRC, ISO, and FSC, ensuring complete safety for food contact.
For Retail Packaging
- 70–90 GSM: Appropriate for light apparel, scarves, and shirts
- 100–120 GSM: Works well for shoes, accessories, and cosmetics
- 130–150 GSM: Recommended for high-end retail packaging, electronics, or luxury items
You don’t need to use higher GSM to achieve a premium feel. Adeera offers custom printing, matte coatings, and embossing to enhance brand presentation without increasing material weight.
For Industrial and Commercial Packaging
- 90–110 GSM: Used for small parts, components, and lightweight tools
- 120–150 GSM: Suitable for medium-sized items such as hardware and electrical goods
- 150–180+ GSM: Necessary for heavy or bulky items that require reinforced paper sacks
Our industrial paper bags are engineered for strength, load-bearing capacity, and long-distance shipping.
Common Mistakes to Avoid When Choosing GSM
Many businesses make avoidable mistakes when selecting paper bag strength. Avoid these common errors:
- Choosing the same GSM for all paper types: Kraft, MG, and recycled papers perform differently even at the same GSM. Always assess both material and GSM together.
- Ignoring food safety standards: For food delivery, it’s essential to use papers that are BRC, FSC, and ISO certified.
- Overlooking reinforcement: A higher GSM alone does not guarantee durability. Reinforced handles and bottom pasting are equally important for heavy-duty bags.
- Using high GSM just for branding: Instead of increasing GSM, consider adding custom finishes or printing to enhance branding without sacrificing sustainability.
Why Adeera Packaging is the Right Partner for You
With extensive industry experience and a commitment to excellence, Adeera Packaging stands out in the Indian paper bag industry. Our strengths include:
- Expertise in both food-grade and retail packaging
- Access to a wide range of certified paper stocks (BRC Grade A+, FSC, ISO, GMP)
- Customization options in size, GSM, material, and printing
- Strong production capacity for domestic and international markets
- Proven trust from leading brands including Blinkit, Tata 1mg, Zepto, BigBasket, and more
Final Thoughts
GSM is more than just a specification—it plays a vital role in determining the strength, usability, and visual appeal of your paper bags. Choosing the correct GSM helps you reduce costs, improve customer satisfaction, and maintain environmental responsibility.
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Also Read:
How to Choose Right Paper Bag Manufacturer for Food Packaging